富安娜家纺swot分析（Analysis of Anna textile SWOT）.docVIP

富安娜家纺swot分析（Analysis of Anna textile SWOT） Analysis of Anna textile SWOT S: A: good brand and reputation, has become one of the three giants in the domestic textile industry. As a high-end brand of noble, elegant, comfortable good reputation is accepted by the vast numbers of consumers. In recent years, has won the China brand, national Mianjian products and China enterprise hundred, Shenzhen City, fifty private enterprises, the most influential brands in Shenzhen, Guangdong famous trademark, the first of Shenzhens most respected enterprise honorary title, widely recognition of the society and consumers. Two: have the most powerful domestic R D team, independent innovation ability, and by the international top designers carefully guidance, is the same industry has the most independent intellectual property rights of the enterprise. This provides a solid technical support for its product innovation, quality improvement, cost reduction and its high-end positioning. Three: deep plowing channels, depth marketing. Since the establishment of the company, has set up a direct channel to join the channel management center and management center, has 23 subsidiaries established in large and medium-sized city in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Changsha, in 31 provinces, municipalities and autonomous regions established more than 1200 Direct stores and franchised store cabinet cabinet. In the main city market to establish a broad and stable, plough, mining on the existing market depth, the market foundation is solid, the channel will have strong ability to control. Four: the establishment of a number of different levels of brand, can meet the needs of different levels of the market. The company owns the flagship brand now has included fuanna, star brand Hing Lok , visa , as well as high-end brands of the Volkswagen brand holy flower , covering the multi-level market demand. Five: Jiangsu has built the Changshu Industrial Park and Shenzhen Industrial Park in Longh