陈刚创意传播管理的现实意义（Chen Gang the practical significance of creative communication management）.docVIP

陈刚创意传播管理的现实意义（Chen Gang the practical significance of creative communication management） Travel in the network between you have encountered such a situation: when you proudly will be nice video, pictures or scripts and other recommended to friends, often ridiculed by everyone - this morning I had seen you, you this OUTMAN. This is the charm of horror and network communication, everyone is a node communication network, velocity information in the reproduction of the virus like after each node fast diffusion. As the fourth largest media network, along with the explosive growth of the number of Internet users in the world, has increasingly shown its great power in the aspects of spreading. In the United States, the Internet coverage rate has reached 80%. In China, there are many companies do not understand the Internet, does not recognize the network as a media for the dissemination of corporate brand and opportunities. Therefore, the new marketing reporter interviewed Professor, vice president of School of Journalism and communication, Peking University Chen Gang, he introduced he has been studying the innovative communication management and communication element theory, and this theory for the role and Inspiration of enterprise brand communication made to explain. The challenges and opportunities in the new media era After the appearance of network media, no one would deny the fact that the propagation environment is becoming complex, network media brought about by the mode of transmission has changed the traditional media environment. In the new media environment, the spread of the threshold is reduced, the spread of the main mass of unlimited growth and dissemination of the contents, the attention of the audience for the complex content of dispersion. The emergence of new media is challenging the traditional mode of transmission, for the enterprise, the spread effect is difficult as before, easy to control, even if it takes more media delivery costs, it is difficul