面对大卖场打压业务员如何引领专营店突围（In the face of large stores down the clerk how to lead the franchise stores breakthrough）.docVIP

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面对大卖场打压业务员如何引领专营店突围（In the face of large stores down the clerk how to lead the franchise stores breakthrough）.doc

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面对大卖场打压业务员如何引领专营店突围（In the face of large stores down the clerk how to lead the franchise stores breakthrough）

面对大卖场打压业务员如何引领专营店突围（In the face of large stores down the clerk how to lead the franchise stores breakthrough） According to our many years of experience in the market, many domestic companies sales performance is achieved in small retail terminal. Whether it is cosmetic, clothing, accessories and underwear are basically true. The small retail terminal for the importance of these enterprises! The retail terminal is divided into brand franchise stores and non single brand franchise stores two. Because many shopkeepers fear business days after a single brand heteronomy, so easy to operate non single brand stores (most probably accounted for all 70% of the proportion of small shops): a retail store operating multiple brands of products. However, at present the two stores are facing increasingly difficult business distress situation. As we all know, the past 5 years, with the rapid progress of Chinese economy change rapidly, the retail market has undergone tremendous changes. Led by WAL-MART, the international retail giants in the domestic to domestic large-scale retail enterprises to attack cities and capture territories, such as emerging like bamboo shoots after a spring rain. To suppress the retail industry on both sides, the disadvantage of the small and medium-sized retail terminal facing increasingly harsh living environment. It also raised the industry pessimism about the small and medium-sized retail terminal doomsday. It is not Chinese retail industry has developed to no small retail terminal based on the degree?! Many small and medium-sized shops as the main sales network manufacturers also pay close attention to this problem. In my opinion, the answer is negative. The author from the angle of actual combat, combined with the new challenges and opportunities of the marketing environment, the system from 5 angles to your statement: the clerk in the new marketing environment, leading the franchise stores in supermarkets in the success of the relentless squeeze mar