餐饮业经理人节假日餐饮营销策略小结（Catering Manager holiday food marketing strategy summary）.docVIP

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餐饮业经理人节假日餐饮营销策略小结（Catering Manager holiday food marketing strategy summary）.doc

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餐饮业经理人节假日餐饮营销策略小结（Catering Manager holiday food marketing strategy summary）

餐饮业经理人节假日餐饮营销策略小结（Catering Manager holiday food marketing strategy summary） The investigation of Beijing 13 city holiday catering market China Hotel Association show that in.2004 eleven during the golden week, a number of large and medium-sized city catering sales than the same period last year increased by nearly 30%. a booming business. Now, weekends, holidays, tourism and catering as fully deserve the protagonist holiday economy. Holiday shopping, shopping after dinner. First, it is a great pleasure to people. 2004 eleven period, Beijing Wangfujing commercial street, only the McDonalds, Kentucky two ocean fast food. During the festival to achieve sales of about 3000000 yuan, about 500000 yuan of income also Chinese snack street. With the improvement of peoples life. Now many people no longer to cook for the family reunion, but to help the aged and the young restaurant. Then the main characteristics of holiday food are those? Fast food is popular The festival is catering to ordinary people as the main body of the market. Characteristics of personnel flows. Most consumers want to dine in the restaurant. Cheap meals, snacks and food stalls. Fast food packages, and other forms. The buffet is the main holiday meal, because of short time, low price, as long as clean. Health and delicious. Recognized by the vast number of consumers will benefit. Today more and more people have become a regular hotel, convenient food popular has also become the main varieties of star hotels. Although the holiday restaurant also has a high-end consumers, but not dominant, compared with the people. The people gathering in crowds and groups is indeed a very small part. The average consumer affordability determine low convenience food management of nature is the main direction of holiday economy. The pursuit of green food has become fashionable Before 1980s, the rice flour, nor is the dream of ordinary people in the holiday. But with the development of economy, with the continuous pursuit of