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餐饮全员营销的意识培训（Catering marketing awareness training）.doc

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餐饮全员营销的意识培训（Catering marketing awareness training）

餐饮全员营销的意识培训（Catering marketing awareness training） Catering marketing awareness training 2011-6-24 editor: Winter Solstice Author: occupation Food Network Abstract: Catering marketing refers to the restaurant, all employees of the restaurants dishes, price, channel and promotion (4P) and demand, cost, convenience, service (4C) and other controllable factors cooperate with each other, the best combination to meet the needs of customers (i.e. integrated marketing). Catering marketing refers to the restaurant, all employees of the restaurants dishes, price, channel and promotion (4P) and demand, cost, convenience, service (4C) and other controllable factors cooperate with each other, the best combination to meet the needs of customers (i.e. integrated marketing). Simply speaking, catering marketing refers to a direct contact with the customer in the restaurant staff should be regarded himself as a salesman in the same restaurant, customer contact, through the conversation, manners, set up the image of restaurants, restaurant to expand visibility, so that more customers to buy the restaurant dishes and services. Catering marketing can fully mobilize the enthusiasm and outstanding ability of each employee, to participate in the restaurants daily management work, breaking the drawbacks inherent sales and comprehensive disjointed, the restaurant will be human resource advantage to the limit, so as to enhance business efficiency. Establish service is selling, selling or service thought, will usher, restaurant waiter, bartender, ordering, foreman and supervisor, are incorporated into the restaurant in the whole sales process. The emphasis is on sustainable marketing staff catering and daily work, rather than a department or some temporary asked in the off-season and business downturn and assault task. The full marketing department asked all hotel requirements and personnel to establish the overall concept, the overall situation, mutual cooperation and support. Through differ