错位营销回归营销的本质（Return to the essence of marketing Marketing dislocation）.docVIP

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错位营销回归营销的本质（Return to the essence of marketing Marketing dislocation）.doc

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错位营销回归营销的本质（Return to the essence of marketing Marketing dislocation）

错位营销回归营销的本质（Return to the essence of marketing Marketing dislocation） Trader Shi Yuzhu gold wine is using dislocation marketing means, he avoided the most competitive hotel channel operation and health wine liquor in the sales of the largest bottle of wine market, the most direct understanding, also the best gift market, with its gold partner with melatonin, the gift of consumers in the kingdom a tired visual impact, a new choice for consumers to increase products. Gold wine is neither the traditional sense of the liquor, more than wine, real plainly, Shi Yuzhu is his China people packed into giving out a new gift! Brain liquor, gold partner sales for many years, consumers always send the giver, even if I do not fatigue, the recipient of the people are a little tired of the liquor market every year in the update, the gift market also need to update, and the history of the Kingdoms which started the market can not make gifts to others, just China health wine market the annual increase in more than 30% of the speed and anti health banner, with Wuliangyes toward their best, gold wine was born. Analysis of Shi Yuzhus choice, regardless of whether intentionally or unintentionally, at least in the market channels and product choice he is the very skilled marketing dislocation, dislocation, dislocation channels and its products dealers dislocation mode should be worth the liquor industry and the health wine industry to learn, regardless of whether the final operation of gold wine to be successful. We mentioned previously is dislocation marketing marketing difference in essence. To paraphrase Zhao Benshans song flicker words, dont think for a vest up I do not know! The use of dislocation marketing is very extensive, the industry also has many successful cases, such as Jinliufu just listed the first star concept, in accordance with the standards for the designated hotel star liquor star, and the first listing of products directly to the main push Jinliufu Five-Star, Jinliufu