策划中成药的独特销售主张(usp)（Planning of Chinese medicine unique selling proposition (USP)）.docVIP

策划中成药的独特销售主张(usp)（Planning of Chinese medicine unique selling proposition (USP)） 1, each ad must be presented to a consumer advocate, must explain to consumers: buy this product, you will get some specific benefits. 2, the claim must be competitors cannot or will not put forward, it must be unique. 3, this idea must be strong move millions of people, is also able to attract new customers to use your product. The three point is summed up the unique selling proposition, English is Unique selling proposition, referred to as U.S.P. Popular point, we often say that selling point. When the chairman Bates advertising company Ross #8226 Lester in 1960s; first proposed this concept, it immediately stunning world advertising and marketing industry. When you open the domestic almost all successful marketing plan, in which you can find its shadow, there are a lot of planning even around USP to do. It can be said that USP has become the advertising and product concept spread of the soul, is the tip of marketing planning. When applying USP theory to develop a marketing plan, but you will find that this awareness is the old revolutionary weapon, facing new problems, it is often difficult to find suitable and unique selling point. Because the market has only its own characteristics, also has a common problem in the. Understanding of Chinese medicine characteristics, overcome the marketing problems, looking for localization of their differences and the unique selling proposition, is the key to successful marketing planning of Chinese medicine. Scanning common Chinese medicine marketing 1, the only category, no brand Marketing and sales records on Chinese patent medicine, you will often find some common words, such as vicious competition, market homogeneity and the like, of course, this is an indisputable fact. Unlike in many western medicine patent, because Chinese medicine from ancient prescription, no patents, combined with historical reasons, resulting in a drug is usually severa