策划必须知道的经典理论（The classical theory of planning must know）.docVIP

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策划必须知道的经典理论（The classical theory of planning must know）.doc

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策划必须知道的经典理论（The classical theory of planning must know）

策划必须知道的经典理论（The classical theory of planning must know） First, the rule of 28 Italy economist Pareto 80% of the income from 20% of the customers The company of 20% employees completed 80% of the performance 20% strong brands occupy 80% of the market............ The 28 rule requires managers can not work in the eyebrows beard grabbed , but to grasp the key personnel, key links, key users, key projects, key positions. The 28 rule is the industry respected, lies in its advocacy of have for, have not for business strategy, to determine the media industry perspective. Two, the theory of CIS system Its full name is Corporation Identity System English. Chinese translated as enterprise recognition system. CIS proposes the concept of enterprise, enterprise culture, enterprise behavior and enterprise integration through a unified visual symbol design, strengthening the communication effect, enables organizations to quickly enhance their visibility, reputation and public acceptance. CIS consists of three parts: The concept of identification of 1 enterprises (mind identity mi); 2 corporate behavior recognition (behavior identity, referred to as Bi); 3 corporate visual identity (visual identity, referred to as VI). The image is that CI is an army, MI is the morale of the troops, the army into the guiding ideology of the war, is a part of the VI is not practical; the army flag, wherever the image of the logo; and BI is a discipline, it is important to ensure that the military victory. Three, USP theory Rosser Rifs (Rosser Reeves) proposed the theory of USP, said a unique selling proposition to consumers (Unique Selling Proposition), referred to as USP theory. USP theory includes three aspects: 1 each ad depends not only on the text or images, but also put forward a proposal to consumers, buy this product will get clear benefits; 2 is this proposal is the unique brand, brand competition is not made or not made; The 3 is the proposal must have sufficient strength to attract, touche