策略制胜差异创造品牌附加值（The winning strategy the difference in creating brand value）.docVIP

策略制胜差异创造品牌附加值（The winning strategy the difference in creating brand value） God Jingzhi brew listing planning report Author: Xu Hanqiang Write in front: In recent years, the high-end liquor market competition by four, domestic wine manufacturers are constantly launched their own high-end brands, high-end market competition has become the focus of the liquor industry. But most of the wine enterprises are facing the problem of homogenization and personalized differences in brand creation, forming its own unique competitive advantage, is all have entered and is about to enter the high-end liquor market vendors development the only way which must be passed. In the king of wine ready for 50 years, sesame flavor turned out namely, Shandong Jingzhi wine Limited by Share Ltd and Shanghai Bosite marketing consulting agency after several in-depth communication, finally opened a prelude to China sesame flavor liquor, stuffed Jingzhi God marketing plan. The first part is the analysis of market research and status quo of king wine Jingzhi wine and Bosite jointly set up a special research team for the development of the industry, distribution channels, the terminal stores conducted in-depth research. In order to achieve effective and accurate target consumers of high-end liquor consumption information, we also further high-end liquor the most direct consumption place Hotel, for consumers in face-to-face interviews, and using SPSS statistical analysis software for data analysis of the survey data of the week. [background: high-end liquor market relive] The high-end liquor market in the high-end liquor market: the original Wuliangye, Moutai two brands control the world pattern has been broken, with Shuijingfang, Guo Jiao 1573 as the representative of a group of new brand in the target market expanding sphere of influence, at the same time have brand new members to join in, like the safflower Lang Langjiu Jiannanchun Jin Jiannan, drunkard drunkard new hole series, Fen Fen, the Yangh