管好您的客户（Manage your customer）.docVIP

管好您的客户（Manage your customer） Preface The competitive relationship marketing and marketing network (Relationship Marketing and Marketing Network). Relationship marketing is a key member of (customers, suppliers, distributors) establishing a long-term relationship with the practice, the purpose is to keep the enterprises long-term performance and business. The ultimate outcome of relationship marketing is to establish a unique asset of the company, is a marketing network with stakeholders (customers, employees, suppliers, distributors, retailers, advertising agents) establishing mutually beneficial business relations. This competition is not between companies, but in the network. A network was established to better the enterprise will win from the competition. In the enterprise marketing network, wholesalers, distributors, retailers and other channel members constitute one of the most important part of. In order to maximize and maintain customer resources, enterprises must carry out scientific customer management, scientific management to grasp the needs of customers, customer is an important method to obtain and maintain the customer resources. Customer management includes customer data card as the core of the customer database, for all types of customer needs and business conditions to carry out the investigation, the customer organization series (such as the ABC classification management) three aspects. Customer management is also a kind of art of communication with customers to communicate effectively with listening, education, help three. In addition to the use of the correct approach to the management of customers, but also the need for counseling for customers by improving the customer professional degree to enhance the competitiveness of our customers, and ultimately enhance the market competitiveness of enterprises. All kinds of support for software and hardware for the customers, manufacturers can close relations, expand market share. This support usually in