经销商如何建设特色渠道（How to build the dealer channel characteristics）.docVIP

经销商如何建设特色渠道（How to build the dealer channel characteristics） Host: Wang Xinhong Guest: Which was the light yogurt Anshan agents Wang Xinghong Shanghai United wisdom consulting firm which was Yu Xiang The brand of the brand marketing of the brand in the brand Yu Lei AP Shaanxi Mr. Liu: in April of this year, I have the problem of agency A regional beverage and the beverage manufacturers conducted a study to discuss, I show my from wholesale to the hotel, super terminal of the cyber source and channel advantages to manufacturers, but manufacturers are not particularly satisfied. The representative of the factory suggested that the beverage products had some market characteristics and asked me to submit a special channel strategy suitable for the local market. Its hard to break. Do I have any other channels? I failed to find the answer and gave up the agency for the drink. Now think of it still very confused, please China Sugar clinic for me to help, how to construct the distinctive dealer channel? What is characteristic channel? Host: what characteristics of the brand channel? Mr. Lius questions lead us to the subject of sugar clinic in China: how can dealers build distinctive channels? First of all, we should make clear what the characteristic channel is AP Yu Xiang: special channel is a relative term, it is relative to the general terms of channels. The general channel stage wine food industry there are hotels, supermarkets, wholesale, retail stores, in these channels in the increasingly fierce competition, dealers profit space more and more small, so look for new channels to become the ideal characteristics of some dealers, and distributors with special channels become some manufacturers investment requirements. Yu Lei: which was the so-called special channel, I think we should refer to specific sales channels for a specific period of the sale of the product, it has the advantages of low cost, high output, less competition characteristics, and has characteristics o