第五章 保险公司业务经营环节（The fifth chapter of the insurance companys business links）.docVIP

第五章 保险公司业务经营环节（The fifth chapter of the insurance companys business links） The fifth chapter, insurance company business operation link Single question: only one of the alternative answers to each question is correct. 1, insurance marketing is based on (B) as marketing center. A. insurance products B. meet consumer demand, C. transfer insurance products to consumers, D. Insurance Market Research 2, the most important link in the insurance sales process is (A). A. quasi protected development B. investigates and confirms the insurance requirements of prospective policyholders, C. designs and introduces insurance solutions, D. queries, and facilitates contracts 3, the relationship between insurance sales and insurance marketing is (B). A. insurance sales are equal to one part of insurance marketing in insurance marketing, B. insurance sales C. insurance marketing is part of insurance sales, D. insurance sales and insurance marketing are two completely different concepts 4, the most important job of insurance sales staff is (C). A. B. document C. pre underwriting quasi D. guarantees to provide advisory services to develop 5, the last link of specialized insurance sales process is (C). A. policyholders develop B. designs and introduce insurance solutions, C. questions, and facilitate contract D. investigations and confirm the insurance requirements of prospective policyholders 6, the object of insurance marketing is (A). A. policyholders, B. insurers, C., insurance beneficiaries, D. policyholders 7, the first principle to be followed in designing insurance plans is (A). A. high loss priority principle B. customer satisfaction maximum principle C, and strive for comprehensive principles, D, profit maximization principle 8, in the professional insurance sales process, the sales staff on the proposed insurance program to the prospective holders of a concise, understandable, accurate interpretation of the act belongs to (C). A, insurance scheme investigation, B, insurance sc