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1元风暴超市促销企划案（1 yuan storm supermarket promotions project）.doc

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1元风暴超市促销企划案（1 yuan storm supermarket promotions project）

1元风暴超市促销企划案（1 yuan storm supermarket promotions project） A theme: daily necessities daily necessaries tea 1 yuan storm Two, planning ideas: in fact, although the price competition is the lowest level of competition, it is striking and weakening Darunfa the most effective means, but also improve the market share of the most direct and effective means of competition. However, with the passage of time, the general promotion effect gradually decline, so how to re plan a new round of supermarket marketing activities has become a top priority. Our general planning idea is based on the related life people on behalf of the goods daily necessities daily necessaries tea speculation, heavy goods made by the time limit, shortage of atmosphere to buy purchase, limit buy and other means, in store up goods 1 yuan to the storm, as if people feel back to the era of shortage of goods, row a long, purchase daily necessities daily necessaries tea , 1 yuan storm in the area of consumer is formed in the middle of a huge propagation effect. Three, activity time: March 15, 2002 Four, activities: 1 yuan hurricane supermarket goods quickly snapped up Five, advertising appeals: 1 yuan =5 pounds of rice?! Salad oil? Soy sauce? Vinegar?...... Six, activities detailed rules 1, buy supermarket goods over 50 yuan, you can participate in supermarket commodity fast rush activities; 2, the day with a small ticket shopping, to the sale free purchase of the following commodities: Shopping for 80 yuan, 1 yuan to buy 5 pounds of rice; shopping for 160 yuan, 2 yuan to buy 10 pounds of rice; and so on, buy more, buy more, 100 per day limit; Shopping for 200 yuan, 1 yuan can buy 2L Golden Arowana salad oil 1 bottles; shopping for 400 yuan, 2 yuan can buy 2L arowana salad oil 2 bottles; and so on, buy more, buy more, daily limit of 100; The purchase of 60 yuan, 1 yuan can buy 550ml laocai mellow teriyaki sauce 1 bottles; purchase of 120 yuan, 2 yuan can buy 550ml laocai mellow teriyaki sauce 2 bottles; and s