2008葡萄酒市场盘点（2008 Wine Market Review）.docVIP

2008葡萄酒市场盘点（2008 Wine Market Review） With the November 29, 2008 Guangzhou International Wine Expo Third World Wine Festival ended, as the 2008 annual domestic last by Wine based professional high-level wine exhibition, Guangzhou World Wine Festival has become a domestic wine industry summary 2008. In the past 2008 is an unusual year, snow, earthquake, Olympic Games, God seven flying and at the end of the global economic crisis and other events, these events have formed China wine and Wine industry an objective social economic environment. Whether sad or happy, the great wine culture is always playing an irreplaceable role. The overall development of Wine industry is still good, although the 2008 Wine sales statistics have not yet come out, but with the help of Wine market trend continued momentum of development, we have seen the 2008 sales of Wine absolute is much higher than the 15 billion in 2007. Below, the author Wine market in 2008 slightly from the following aspects in inventory. First, the overall market structure of domestic wine Although the import Wine rally is very fierce, is likely to rise in 2008 accounted for Wine domestic market share of 15%, but is still in the growth stage of the popularization of domestic Wine market is still in the low-end positioning of the domestic Wine world. In Changyu, Dynasty, COFCO the Great Wall as the representative of the domestic Wine Legion formed oligopoly still raging like a storm, in the area in Shandong, Fujian: Changyu, Guangdong and other regions to occupy the top spot in the market; COFCO Great Wall Red Wine north, Southern China, southwest and northwest 4 regions share are ranked first. Among them, the comprehensive market share of Southwest China reached 66%, and the market share of Beijing, northern China and Southern China also exceeded 50%, while the market share of the dynasty in Shanghai was as high as 40%. According to preliminary statistics, in 2008, the big three sales accounted for nearly 85% of the d