uniqlo促销策略（UNIQLO promotion strategy）.docVIP

uniqlo促销策略（UNIQLO promotion strategy） Ryui Masa found that to become a fast fashion brand, it is very important to set up a rapid response to the communication system and information feedback mechanism. After a period of adjustment, Ryui Masa chose to UNIQLO clothing positioning for spare parts manufacturers, from the original emphasis on sales of all people can wear clothing products into focusing on product all-match (UNIQLO for all brands, targeting collocation) is not so tight with the fashion trend of the city in the middle class, outstanding easy buy, cost-effective, easy collocation features. This makes UNIQLO to find their own characteristics. To succeed, it means that the conservative start. People began to want to maintain the status quo. So, success is also conceived rigid and conservative and formal, dragging the hotbed. This success is very disadvantageous to obtain further business. Business is not in the clockwise how to work continue to challenge and try. In this sense, the success sometimes become to step on a block. From the aspect of production, because it is in short supply, has been in need of additional production; in the sales process, even if the shop become a vending machine, no longer need to use their brains can sell very well. In this case, as the management personnel to think, this is nothing more than a thin sweater because selling effects, not intoxicated, must adjust the ships course as soon as possible. Whether the sales increase or decrease, should keep calm, objective analysis of market. To make judgments and decisions carefully, and not become dizzy with success victory. In the eyes of the world, I seemed to be successful, but I do not think so. As I said before, my experience is nine wins and one defeat of life, UNIQLO do is business failure, but we from so many failures, learn from the experiences and lessons. So, entrepreneurs do not need to what particular qualifications, but from the failure of out of step by step. The key qu