中国联通2010年电子阅读项目规划（China Unicom 2010 electronic reading project planning）.docVIP

中国联通2010年电子阅读项目规划（China Unicom 2010 electronic reading project planning） This article is contributed by wjincheng99 Pdf documents may experience poor browsing on the WAP side. It is recommended that you first select TXT, or download the source file to the local view. Focus on customer integration, innovative solutions, e - reading project planning documents Eye??? Electronic reading project user requirements analysis, electronic reading project planning ideas, electronic reading project product and function design User location analysis? The use of mobile phone users? Reading, Internet and mobile phone users age convergence business, mainly concentrated in the range of 18-30??? The use of mobile phone users to read, the sex ratio and the convergence of Internet business mobile phone, the proportion of men and women are 4:1? Heavy users: the use of mobile phone reading client; ordinary users access WAP reading website users; potential users: a mobile phone access to the Internet but no mobile phone users to read (below)? * Note: user market research is divided into user forum and outbound questionnaire survey, held a total of two seminars, completed a total of 3131 outbound sample a qualitative and quantitative analysis results obtained? User location analysis? Heavy users: read the client through mobile phone client reading? Potential users: Mobile Internet access, but not mobile phone users to read behavior. ? For mobile phone users? Read the willingness to pay is obvious, especially the potential users are willing to pay a high proportion of 78% for mobile phone reading;??? Users generally can accept the payment range of 3~10 yuan, the cost of more than 10 yuan, the user willingness to pay is decreased;??? With the mobile phone users for reading the willingness to pay was significantly lower than that of ordinary users and potential users, that heavy users can replace the free resources in a more easy to find;??? Ordinary users and potential users willingness to p