企业微博之营—谋sns～腾讯,新浪（Micro-blog camp - seeking to SNS Tencent, Sina）.doc

企业微博之营—谋sns～腾讯,新浪（Micro-blog camp - seeking to SNS Tencent, Sina） Enterprise micro-blog camp - seeking SNS ~ Tencent, sina /283774673/main#! Micro-blog enterprise marketing mode is various, but they all show the same fact: dialogue is becoming a new marketing mode; learning dialogue is becoming a good quality of the enterprise culture and the staff; the market that dialogue, is a fact; the Internet has entered a new era of dialogue, whether you whether to accept micro-blog, every day a large number of dialogue related to you, some comments in your industry, some comment on your products, some comments of your brand, some comments from your peers. The dialogue corresponds to a large number of active users gathered on Sina and micro-blog, and if you dont join them in time, you lose them and lose many opportunities. If you join and learn to talk to them in an equal way, they may become your fans, and some will even become your ambassadors, pushing the push button to help you relay enterprise information. Undeniably, in Sina, micro-blog, most of the marketing of SMEs still stay in plain advertising. However, the savvy enterprises have begun to adapt themselves to the promotion model innovation. They use the topic, search, groups, private messages, attention, patience to find their own customers from large pieces of information; they use dialogue, knowledge, greeting, reward, activities, create a widely fragmented blanket to stick to their customers; they begin to study data mining and data analysis, effectively enhance the loyalty customers of micro-blog marketing participation ability; reputation, thread, forwarding, chat and other tools for encouraging their brand fans, like the same opinion leaders more influence within the scope of the audience. Up to 2011, Tencent platform big community search is soso community specific landing, but not only community search, but will massive community resources in search page search optimization display. Big community search conce