方便面品牌营销非常5式（Instant noodles brand marketing very 5）.docVIP

方便面品牌营销非常5式（Instant noodles brand marketing very 5） First, whats wrong with Chinese instant noodle industry? Does the instant noodle industry still have a chance? How do you plan for the new instant noodles? This is the author of marketing planning for enterprises often encountered problems. Statistics show that in 2008, the domestic instant noodle production fell by 10%, sales growth of 10%, the first sound down the production of sirens. In the first half of 2009, sales fell by 2%, showing double downward curves, while production was down 4%. The total number of instant noodles dropped from 49 billion 800 million bags in 2007 to 44 billion 900 million in 2008, the first decline in the industry. Whether these data show that the domestic instant noodle industry began to decline, the entire industry is facing an unprecedented predicament? The answer was No. The development of measure industry not only nearly two years of production and sales, but must be from the global view and the history of the industry to a comprehensive analysis: first, from a global point of view: in 2008 the world consumed about 94 billion packets of instant noodles, and Chinese to eat 48% of them, about 44 billion 900 million; compared to the total consumption, per capita China consumption is very small, about 34 packets of instant noodles, while the Koreans were consumed about 80 bags. This is a sign of the industrys future potential; two, from the point of view: the history of the industry since 1992, Kangshifu instant noodles will unified into the country, the two brands with advanced marketing concept and strong product development, accelerate the formation of Chinese contributed to the industrialization of instant noodles industry. The domestic production of instant noodles from 1997 1 million 473 thousand until 2008 4 million 490 thousand package package, with an average annual growth rate of 20%, output 10 years tripled. In view of the decline in production and sales of domestic instant