快消品企业如何运作现代渠道（How to operate modern consumer goods enterprise channel）.docVIP

快消品企业如何运作现代渠道（How to operate modern consumer goods enterprise channel） How do FMCG enterprises operate modern channels? Wangjibao KA channel, as the most important channel of fast consumer goods industry, is the main platform for the enterprises to cultivate brand, enhance the image and profit, companies do not want to lose the channel area, the degree of competition is also very intense. KA stores the rising threshold also let many enterprise flinch, feel powerless and frustrated, exorbitant tax levies stores business into a multitude of names, the increasingly high cost. There are many rules, especially in international hypermarkets. Many domestic enterprises, distributors of hypermarkets operation experience is insufficient, I do not know how to start, causing fear, but as long as you straighten out the idea, store sales is still very objective, this game requires and stores, absolute fairness does not exist, cant change it, then go to adapt to it. Here are some details of the operation of the store, before entering the market, approach, and after entering the three links: Before entering: Pre admission fees should be investigated (entry fee includes: account fees, fees, fees, single goods Festival unconditional rebate, Promotional Schedule fees, fees, management fees DM promotion, advertising / promotion fee) store sales, credit payment, buyer characteristics, cost competitive products, understand the competitive products, market price and promotion, display status, sales, sales personnel management measures, and stores the cooperation way, understand the store reputation, visibility, efficiency, cost, stream of people, the negotiators of the profiles, do know, before being victorious. Approach: 1, how to enter the KA store? A) do something without making faces: This method is mainly refers to enterprises in a city, into a large store, this store must be the largest and most influential. Enterprises should do a good job of product display, promotion, focus on ma