打造全系列-长城(To create a full range of the Great Wall).docVIP

打造全系列-长城(To create a full range of the Great Wall).doc

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打造全系列-长城(To create a full range of the Great Wall)

打造全系列-长城(To create a full range of the Great Wall) Despite the majestic name, there is no denying the fact that the Great Wall is not a conspicuous presence in all local car companies. No three big as strong capital, no Chery scale, no Volvo, no Buffett, although has been pickup and SUV boss, but non mainstream market seems to be only non mainstream position. However, the 18 million size of 2010 seems to be a bit different. When the slogan the Great Wall made in China was put forward by the Great Wall in February, the industrys eyes were fixed on the brand slogan made in China. The title of the worlds first car market seems to be a logical thing to do. But dont forget, this is China, and Made in China is not a reassuring word. In January 2010, the Great Wall motor released its development plan, in 2011 the capacity to reach 800 thousand, sales reached 700 thousand vehicles, by 2015, production capacity reached 2 million, sales reached 1 million 800 thousand. Unlike the simple marketing game, this time the Great Wall seems to be playing the game. From the Beijing auto show, the the Great Wall car rolled out in 2010. With the first car three A-class sedan voleex C30 release, the Great Wall brand planning also released. In the wind, Harvard became their own market leader, access to car production qualification is still less than 3 years of the Great Wall automobile finally to the independent brand of the A-class car market cast an important piece. For this moment, the Great Wall has long premeditated. Three years of grinding sword in almost all the strength of the micro enterprises, SUV enterprises and motorcycle enterprises to build cars when dreaming, we can not say that this is just a copycat trend. Although the starting point and goal are different, but almost all of the mainstream and non mainstream car companies are aware of a truth: only the car is the car the way of enterprise. In the car, only enter the A-class car market, can be considered a success. For the

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