有效整合,实施借船出海的品牌战略（Effective integration, the implementation of the ship by ship brand strategy）.docVIP

有效整合,实施借船出海的品牌战略（Effective integration, the implementation of the ship by ship brand strategy） A borrowed boat brand strategy, in essence, is the market to optimize the allocation of resources in the process of the brand can be re used, mining mining resources, it is a new combination of old elements, old products and new market opportunities, but also to spend imping weiweijiuzhao is tactical. The strategy...... The process of mining resources, in fact, is the effective use of specific areas, specific time, specific characters, and specific events and closely related to time, culture and environment, it is rooted in this awareness, reputation, affinity and open as the force transfer or grafting to another can be related to business or product on the body and, by the effective means for brand building can be the one and only strong barriers of possession, ultimately reflected in the market behavior, the formation of the monopoly of resources, effective occupation of the market. This kind of value transplant can help to establish the root of brand carrying capacity and maintain the vitality of brand persistence. A few years ago, I had the privilege of access to such an enterprise; is located in a newly established northern Mt. Hengshan on the edge of the dairy company. Excellent geographical conditions and environmental factors, such as temperature, sunshine, moisture and soil, have resulted in good local pasture resources and related dairy supply chains. And this enterprise has also got the local governments strong support, preferential policies, funds tilt, and so on. But the choice and decision in this enterprise product brand name, but also the orders of government executive will, was proposed by experts to the Mt. Hengshan brand name, cognitive drag reduction products to enter the market this proposal and the overthrow of all, the governments chief opinionated a brand name. After a few years, the name of this enterprise can not be heard any more, of course, the