激活京酒路在何方管理（Where is the management of the activation of Beijing wine）.docVIP

下载本文档

0
0
约6.93千字
约 5页
2017-08-18 发布于河南
举报
版权申诉

激活京酒路在何方管理（Where is the management of the activation of Beijing wine）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

激活京酒路在何方管理（Where is the management of the activation of Beijing wine）

激活京酒路在何方管理（Where is the management of the activation of Beijing wine） Recently, the author saw that Beijing wine has new promotional activities in the market and is very interested in it. In the Beijing region, Beijing wine can be said to be the pioneer of liquor market and OEM cooperation model, once the favorite liquor brand of the people in the capital. A thick wine, drops warm heart! Rooted in the hearts of the people, so far many consumers still remember. I was just graduated from college soon, there are foreign friends to Beijing, to drink good a little wine, the first choice is Beijing wine. Therefore, the Beijing wine has a relatively deep plot, these may include the memory of youth, good friendship. After I added in the wine industry veteran of 10 years, from the emotional to drink liquor, and deeper layer. This Beijing wine to carry out new promotional activities, can be said to be another brand remodeling, I studied brand management for many years, I know the road is no less difficult, but also more than the creation of a new brand. Brand remodeling advantage is the brand, which is the focus of many brands are re investment, disadvantage is brand awareness, curing aging, the upgrading of products and brand value impact of consumers inherent cognitive reconstruction. For todays Beijing wine brand, it is also faced with such problems. Based on my Beijing wine plot, I am willing to try to reshape the Beijing wine brand, so that Beijing wine re market vitality of the marketing strategy for directional discussion. Make corrections. How to re locate the target market of Beijing wine in the middle and late 90s is the best-selling stage of Beijing wine. At the time, the consumption structure and forms were relatively single, and the market consumption level was relatively simple. Remove the few famous Mao five sword occupied at the time the so-called high-end market brand new, almost all of the other is development in the mass market. At that time by means of adv