从“打雷姐”看网络炒作.docVIP

从“打雷姐”看网络炒作 Audie Cornish (Host): Lana Del Rey’s album, Born to Die, is considered one of the most anticipated for 2012, and she’s not the only one. 2012 could be the breakout year for many other artists who have enjoyed magazine covers and 1)rapturous music reviews long before their 2)debut albums hit stores. So…talk to me a little bit about why people hate Lana Del Rey so much. Who is Lana Del Rey and why do people hate her so much? Ann Powers (Music critic): Lana Del Rey is the 3)alter ego of a woman named Lizzy Grant. She?s from New York. She was a struggling singer/songwriter before she kind of hit on this character she?s created. So she became 4)controversial because, as much as people liked this song, they doubted her 5)authenticity, I guess, as if that really matters for a pop star. But they thought she was too selfcreated. And many people also doubted that she was an 6)indie artist. Cornish: And, Ann, what?s interesting about that is everywhere you went online, on Twitter, on 7)random music blogs, people were talking about her so much. And 8)essentially, she?s this artist who really benefits—or is suffering—from what you?ve called the hype cycle. What exactly is the hype cycle? Powers: Well, the hype cycle?s been with us for as long as pop has existed. But in the Internet age, it?s been wildly 9)accelerated. Basically, an artist puts forth a product. It is quickly absorbed by many different people online. They become the talk of the Internet. And suddenly, this complete unknown goes to, you know, center stage of the pop 10)consciousness, sometimes in a week or less. And that?s what happened with Lana Del Rey. So much talk, so little product—that?s the hype cycle. Cornish: What?s the danger for the musicians involved? Powers: That is something that gets talked about a lot with these new Internet 11)sensations—that they haven?t had time to 12)hone their 13)craft. In truth, some Internet sensations have been around for a while. A great example