《企业行为模拟——沙盘推演和ERP应用》教学大纲.doc

《企业行为模拟-沙盘推演与ERP应用》 教学大纲 一、课程基本信息 课程代码：360072 课程名称：《企业行为模拟－沙盘推演与ERP应用》 英文名称：《Enterprise Operation Simulation –Sand-Table Exercise and the Application of ERP》 课程类别：专业拓展课 学 时：72，其中实验学时52 学　　分：3 适用对象: 经济管理类专业（本科） 考核方式：考查 先修课程：各个专业的专业基础课和部分专业课。 二、课程简介 本课程内容分为ERP相关基本理论和ERP实验两部分。《ERP实验》基本理论主要阐述经济管理类专业的理论体系，介绍ERP基本理论构架和知识体系，主要包括ERP知识体系架构、ERP学习方法、营销管理、财务管理、生产计划、财务会计、供应链管理、物料管理和信息系统的安全与维护等内容；ERP实验分为沙盘模拟对抗和企业行为模拟两部分，沙盘模拟对抗通过实物沙盘模拟企业的基本生产经营流程，涉及企业整体战略、产品研发、生产排程、市场与销售、财务、团队沟通与建设等主要内容；企业行为模拟在于在建立企业经营管理理念、制定战略规划的基础上，模拟运作企业的全盘经济业务，借助于ERP管理软件，实现企业经营管理的全面信息化，提升企业管理水平和决策水平。 This course is divided into two parts: the ERP basic theories and the ERP experiment. The basic theories of Enterprise Operation Simulation –Sand-Table Exercise and the Application of ERP is mainly consisted of the economic and management knowledge, the introduction of ERP knowledge frame, the ERP knowledge system structure, the method of ERP study, marketing management, financial management , production planning , financial accountancy, supply chain management, material management and the safety and maintain of information system etc. The ERP experiment is divided into the sand-table exercise and enterprise operation simulation two parts, the sand-table exercise aims to simulate the business enterprise processes through the real simple sand-table, involving the business enterprise overall strategy, production development, scheduling production, marketing and sales, finance, team communication and construction and other main contents. The business enterprise behavior imitation is going to improve the students’ management and decision ability. It aims to help the students build up the business enterprise management principles ,draw up the foundation of the strategic programming, imitating the operation of the complete economic business of business enterprise. With the help of the ERP management software, we can carry out the informational industry the complicated process of the management, improve the cooper