函电Chapter2概要.pptVIP

Basic points usually included in letters aiming at establishing business relations: Generally it should be done in an active and concrete way. 1. Source of information where and from whom you have got the information about the new customer 2. Your intention or desire to establish business Relations your intention for export or import 3. Self-introduction your business scope, condition, product / commodity, financial standings (1) If you intend to purchase or import, you may make a request for samples, pricelist, catalogues, etc, if necessary. (Buyer) (2)If you intend to export, you should state clearly, simply, and concisely what you want to sell. (seller) (3) Promote yourself, but do so in a low key way. (4) Provide your financial position and references. 4. Closing sentence expectation for cooperation and an early reply. (1)Encourage your addressee to make a prompt move to do business with you. (2)Wish/hope to keep relation; expect cooperation and an early reply. Specimen Letters: 1. Request for the establishment of business relations; (1) A Letter from An Exporter (2) A Letter from An Importer 2. Reply to the request. Specimen Letter I:  A Letter from An Exporter Dear Sirs, We owe your name and address to the Commercial Counsellor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. 自我介绍 We are a state-operated corporation, handling the export of textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you, please let us know. We shall be glad to give you our lowest quotations upon receipt of your