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2010 International Conference on Management of e-Commerce and e-Government 2010 Global Digital Business Society Annual Conference Agenda (ICMeCG GDBS 会议日程安排) October 23-24, 2010 Chengdu, China Time （时间） Events (日程) Places （地点） October 23 （10月23日） 8:00 am Pick-up at Hotel JingMangTang Hotel 金满堂酒店 9:00 am-9:30 am Opening Ceremony （会议开幕式） International Conference Hall TengXiang Building LiuLin Campus SWUFE 柳林校区腾骧楼 国际会议厅 9:30 am-10:10 am Keynote Speeches (主题讲演) 1. Building Next Generation Physical Meets Digital Solution Jen-Yao Chung, IBM T.J.Watson Research Center Yorktown Heights, New York, USA 10:10 am-10:40 am Tea Break（茶歇） 10:40 am-12:00 am 2. Activity-based Experience Mining Sung-Hyon Myaeng, KAIST, Korea 3. The Significant Opportunities and Challenges in e-Commerce Chun-Xiao Liang, Alibaba Group?Research Center 12:00 am-13:30 pm Lunch （午餐） Liulin Restaurant （柳林食府） 13:30 pm-14:40 pm 1. Global Digital Business Society Speech 1 2. Global Digital Business Society Speech 2 3. Global Digital Business Society Speech 3 International Conference Hall TengXiang Building LiuLin Campus SWUFE 柳林校区腾骧楼 国际会议厅 14:40 pm-15:00 pm Tea Break（茶歇） 15:00 pm-15:40 pm 4. Global Digital Business Society Speech 4 5. Global Digital Business Society Speech 5 15:40 pm-16:00 pm Tea Break（茶歇）  Time （时间） Events (日程) Places （地点） 16:00 pm-17:30 pm Zeng Kaisheng Online Buying Impulsiveness and Word-of-Mouth Online in the E-Marketing Age: A Theoretical Model Approach Lifang Peng and Limin Chen The Game Model of the Pricing Methodology of B2B e-Marketplace and Its Competitive Strategy on the Basis of Long Tail Theory Xiaowen Liu, Lihua Wu, Jin Yu, and Xiaochun Lei A Holistic Governance Framework for e-Business Success Wensheng Yang and Li Li Modeling Feedback Mechanism for E-Marketplace Conference Room 233, TengXiang Building LiuLin Campus SWUFE 柳林校区腾骧楼 233会议室 Qing Li, Chen Zhang, Jia Wang, and Lili Zhao PAR: Partition-Annotate-Recommend Paradigm