如何快速创建品牌立体竞争力（How to quickly create three-dimensional brand competitiveness）.docVIP

如何快速创建品牌立体竞争力（How to quickly create three-dimensional brand competitiveness） Author introduction: Yang Shitou is the chairman of the group of think3 2008 Beijing Olympic Organizing Committee official executive advisor; official advisers in 2011 World University Games; Department of commerce international brand management center, chief brand officer; the original Ogilvy Mather Group North China area business development director of Ogilvy group; domestic business group deputy general manager; integrated marketing communications at Peking University graduate class guest lecturer. Yang Shitou has rich experience in the field of brand strategy, has served SIEMENS, home appliances, Kodak, Electrolux and other international brands, as Changhong, Sohu and other well-known brands of integrated marketing communication work. Catalog 1. Brand strategy in change 1, change brand strategy 2. What is a brand? Two, three-dimensional upgrade brand value 1, the advantages of strong brands 2, six quadrants to build brand equity 3, three levels of brand development 4, seven steps across the Chinese market 5, brand portfolio model Three, the rapid establishment of brand competitiveness 1, brand three-dimensional competitiveness structure 2, to enhance the brand competitiveness of the three-dimensional approach 3, brand three-dimensional competitiveness planning Four, brand three-dimensional competitiveness of China Raiders 1, insight into Chinas regional culture 2, insight into the characteristics of Chinas market 3, insight into Chinese consumers 4, understand Chinas media communication strategy Five, sports marketing and brand crisis public relations 1, sports marketing and publicity 2, marketing plan and brand crisis public relations 3, brand three-dimensional competitive actual combat interactive Q A Fourth sets of brand three-dimensional competitiveness of China Raiders Wonderful tips: Ten miles, different winds, hundreds of miles, different customs, how to adapt to different cul