某商场开业策划（A business plan）.docVIP

某商场开业策划（A business plan） A business plan Part 1: activity summary] Activity theme: XX mall forever (9) service month series activities Thematic elements Preferential service Topic elaboration The theme highlights the service desire of XX shopping mall serving the customers forever (which serves as the service concept of XX mall). Everlasting and unchanging is homophonic in September, 9, which is well suited to the period of opening. As a result, the annual September will be designated as XX shopping mall, and will be combined with the annual celebration to carry out a series of related activities. Alternative topics To serve the customers, to make the heart closer to the heart Win with discount and sincerity With discount and sincere service to everlasting Concessions everlasting and unchanging, service forever Everlasting (9) months, long service! For a long time! For a long time! Topic communication performance Run through activities, forming the bodys performance. Effective interactive interpretation and content delivery. All items are marked. All publicity performance. Social impact and word of mouth. Activity overview: Range of motion Changji (mainly) Activity form Preferential activities mainly, Ri Masaki 20th anniversary celebration, teachers day and Mid Autumn Festival related interactive activities. Basic operation specification Specific arrangements for: It opened in September 6th and joined the 20th anniversary celebration of Changji. September 10th, bless forever (9) teachers day activities. In September 11th, the Mid-Autumn Festival (9) Mid-Autumn Festival was held. Active purpose: Background elaboration Supermarket management has become a popular retail format. In Changji, for a long time, this format has not been well developed. Even when the big supermarket in Urumqi was opened, the people of Changji came in. This shows that the Changji public demand for large supermarkets mentality. Today, Changjis first large, integrated supermarket --XX shopping