桂林服装城招商及开业宣传策划方案（Guilin clothing city investment and business promotion plan）.doc

桂林服装城招商及开业宣传策划方案（Guilin clothing city investment and business promotion plan） Guilin clothing city investment and business promotion plan 2004-4-21 As the first clothing mall in Guilin, investment and publicity planning is particularly important for its smooth opening and healthy development in the future. This plan has drawn out the outline of the investment promotion and the propaganda roughly. Guilin clothing city investment and business promotion plan I. Preface The development of social economy and the rapid transmission of information are closely related. In the era of market economy, whether the new product is listed or the development of new market depends on the wide spread of information, and the best way of information dissemination is to advertise the information. Guilin clothing city as the first professional wholesale clothing market in Guilin, has a huge market potential and appreciation. How to transmit the information to the target customers at the entry stage of the mall (i.e., the investment stage) and the subsequent development stage, it is necessary to develop a thorough scheme of market communication. Two. Market analysis 1, analysis of social purchasing power: Guilin city and its surrounding 12 counties in the development of the tourism industry, driven by rapid economic growth, peoples living standard has been further improved, so that the social purchasing power is also increased. There are more and more clothing merchants in 12 counties in and around the city. 2, consumer analysis: Guilin is a well-known tourist city at home and abroad, but also a traffic hub in northern Guangxi, people from all walks of life constantly. Therefore, the people in Guilin and its surrounding counties are not only limited to the city and county, but also from all over the country. It can be said that in a tourist city such as Guilin, clothing wholesale is called, and its demand and radiation surface are quite extensive. 3, the capacity of market analysis: at pr