惠州凤凰妇产医院网站改版方案（Huizhou Phoenix obstetrics and gynecology hospital website revision program）.doc

惠州凤凰妇产医院网站改版方案（Huizhou Phoenix obstetrics and gynecology hospital website revision program） Huizhou Phoenix obstetrics and gynecology hospital website revision program Website revision goal: re integration of resources, reasonable layout column, make the site layout more reasonable, beautiful, strengthen the user experience of the website, influence the user imperceptibly, and ultimately improve the conversion rate of the site. Site user positioning: there are gynecological, infertility, baby and other related wishes of the crowd. Website revision principle: 1, principles -- important information in conspicuous position; 2, Q a channel (website accurate flow), thematic channels (equipment, experts, technology, activities), painless channel (hospital main business), infertility channel (hospital main business); 3, navigation bar should be clear and convenient for users to find information; 4, the layout of the page to take into account: professional, security, effectiveness and other factors, the layout should be reasonable and beautiful. I. overall design requirements: 1. page design is full of modern sense, concise, generous and warm, highlighting the atmosphere, authority, and highlight the good image and strength of the hospital; 2. the following points are the key: (1) function: Gynecology, painless abortion, infertility (2) professional: through the layout of the site, structure, content and other forms to reflect the website (hospital professionalism). Pay attention to the following four points: A, content professional - through related articles, pages and so on; B, expert professionalism - titles, titles, cases, etc; C, technical specialization - original technology, leading technology, authoritative technology, etc.; D, equipment Specialization - advanced, high-tech, etc. (3) security: hospital honor, authority, hospital commitment, respect and protection of privacy, etc. (4) effect: success case, etc. (5) interaction: online consultation, booking, message