广东长城阴影下弱势葡萄酒的三种活法（Guangdong three ways to Wine vulnerable under the shadow of the Great Wall）.doc

广东长城阴影下弱势葡萄酒的三种活法（Guangdong three ways to Wine vulnerable under the shadow of the Great Wall） Surviving Guangdong Market The Great Wall in the Guangdong market on a year dropped 60 million yuan of expenses, and we in Guangdong annual sales revenue is less than 60 million, you say, Guangdong this market, how can we do? In mid April, when the author interviewed a well-known wine brand in Guangdong, he raised such questions. The directors confusion reflects the current status of the wine market in Guangdong. In 2004, the total sales revenue of Chinas wine industry was more than 70 million. In accordance with the Guangdong Wine Monopoly Bureau data, Guangdong 2004 sales of 30 thousand tons of wine, sales revenue of 700 million yuan, basically can account for 10 of the country. And COFCO the Great Wall three major brands in Guangdong accounted for more than 60% of the market, but there is still an upward trend. At present, sales momentum is very fierce in Guangzhou gold is from the Great Wall, Guangzhou Longcheng wine company and the Great Wall Shacheng joint development of the brand. Relying on a large number of staff promotion and terminal direct supply, fine operation, the gold will soon become another best-selling the Great Wall brand in the Guangzhou market. In 2004, one of the big three Changyu Wine in Guangdong sales income is 50 million yuan, Dynasty sales less, Guangdong has the the Great Wall dominance situation, which not only changed the market China Wine Changyu, Dynasty, the Great Wall Three Kingdoms pattern, its powerful market operation style has a profound impact on the Portuguese wine sales model, making a large number of wine brands in Guangdong fell in a nice hobble scissors vulnerable position. Three styles of vulnerable Portuguese wine In 2005 the Guangdong grape wine market, Zhang Yufeng mang Dynasty early, being new days less than fresh, Weilong potential single force book. Behind the seemingly calm, a number of relatively weak brands through a va