企业传讯及公关部.PDFVIP

企業傳訊及 企業傳訊及 公關部 公關部 Corporate Communications and Public Relations Department 企業傳訊及公關部透過多元化宣傳及推廣渠 The Corporate Communications and Public Relations Department 道 ，增強保良局與社會各界不同持份者的溝 manages a wide range of promotional and marketing channels to 通 ，加強對本局服務的認識 ，從而提升機構 strengthen communications with all sectors in the community and deepen 形象 ，尋求更廣泛的認同與支持。 the public understanding of the Kuk and our services, aiming to enhance the Kuk’s image and receive wider recognition and support. 部門在2014 年1 月重組架構 ，編制人手分別 The Department, after restructuring in January 2014, comprises 負責三項功能 ，包括 ：主責建立機構形象及 3 different functional units, namely: “Corporate Communications” 傳媒關係的「企業傳訊」；主責推動商界長期 primarily responsible for building corporate image and managing media 合作伙伴及義工計劃的「資源拓展」；以及主 relationship; “Resources Development” for promoting sustainable 要協助歷屆同人網絡及聯繫的「公共關係」。 corporate partnership and volunteer projects; “Public Relations” for providing support in the networking and communications amongst former and present Board of Directors. 本部其他主要恆常工作還包括 ：編制年刊、 Other major duties of the Department include: Production of the Annual 《今日保良》季刊、更新本局網頁 、編輯各類 Report and the quarterly Newsletter “Po Leung Kuk Today”, website 服務宣傳品等。此外 ，部門亦統籌每年董事 content updating and publications of service promotional materials. 會外訪及慶典活動 、新服務單位開幕 、命名 Besides, the Department is also responsible for overall coordination and 儀式 ，以及團體訪問本局等活動。 organization