地域品牌与中国茶业品牌化的思考（Regional brand and brand of Chinese tea industry）.doc

地域品牌与中国茶业品牌化的思考（Regional brand and brand of Chinese tea industry） Regional brand and brand of Chinese tea industry Author: Xu Xu (Hongkong international business groups high brand agency international founder CEO) - Original - reprinted, indicating sources and Department of the original author Source: Hongkong international business group - Gao Chong brand agencies International - expert point of view - chief expert - Xu Guangchong At present there are some tea brands, such as bamboo Ye Qing on the road, Tianfu Tieguanyin and long, and Puer big benefit, but the overall brand market share is still relatively low, so, whether the domestic tea enterprises to form a national brand? The way out for Chinese tea lies in branding. Some experts say: the geographical characteristics of tea restrict the brand of tea in the whole country.. But is branding beneficial to the export of Chinese tea? What should the tea enterprises do in the marketing of consumers? How to let consumers in the purchase of tea, is to see the category of tea, or value the brand of enterprise tea products? Category is messy, tea industry brand operation misunderstanding This is a common character of Chinas past enterprises. We should be very clear, has been, most of our entrepreneurs boss, very few companies do is the brand awareness. Many reasons. First of all, these entrepreneurs are more concerned about the short-term profits of enterprises, and there will be no enterprise as a career brand platform. Second, most of the business owners lack the concept of brand. In some places, businesses even treat products that are locally famous as brands. This idea does make us speechless. Once again, some even think that enterprises have products, have a name, that is the brand. Some companies even copycat or alongside, counterfeit, and never even immensely proud. Relative to other industries, why the tea industry did not appear big brands? There is no big brand in the tea industry, so it seems a bit biased to l