从竞争走向竞和（From competition to competition）.doc

从竞争走向竞和（From competition to competition） From competition to competition Enterprise competition should be hello, I am better than you, and then make progress together. Shopping malls, such as battlefields, are full of opportunities and challenges. In 1993, Galanz reached the microwave oven industry, continue after 3 years of struggle, Chinese won the first throne, only 2 years and scored the first world title. Its trend is fierce, it is difficult to find out second in the Chinese appliance industry. Was this dramatic success accidental? Ann Zuo, an interview editor, interviewed, a senior leader of Galanz enterprises (Group), to explore how to compete with multinational corporations from competition to competition and to stand out from the obvious manufacturing cost advantage. Galanz deputy general manager Yu Yaochang said in about the success of Galanz background: the choice of microwave oven is because the domestic market competition is too fierce, sienhua is the largest one. He believes that Galanz can succeed at the beginning of the competition, mainly because of SMC enemy, by Wheelp and SMC in 95 years (Whirlpool) acquisition, so Galanz can be acquired in the opponent and adjust the process, has grabbed the China market. 97 years, the Asian financial turmoil on the Korean enterprises huge impact, but also for Galanz created an excellent opportunity, so that it suddenly grabbed the overseas market, becoming the worlds first. But is success really a simple accident? What role does Galanzs famous strategy of intensification, specialization and scale play in it? Yu Yaochang said: our success, of course, through our own efforts.. We walk the road Chinese and other household electrical appliance enterprises is different, because compared with international brand, people is an old brand has gone decades Road, and we want to break in a short period of time, this is very difficult. Our overall development strategy, in the face of competition and many multinational compan