中国企业营销决胜终端 更要决胜开端（Chinese enterprise marketing winning the terminal, but also the beginning of victory）.doc

中国企业营销决胜终端 更要决胜开端（Chinese enterprise marketing winning the terminal, but also the beginning of victory） The beginning of marketing is product innovation, product design and development that meets consumer demand. The quality of the beginning has laid the foundation for the marketing of enterprise products. Solid and excellent beginning work is the premise of enterprise victory terminal The development of marketing in China is the process of deepening the awareness of marketing of Chinese enterprises, which changes with the influence of the Chinese economy on the enterprises. From the initial price war, to win the channel, and then the terminal is king in recent years, it reflects the process of marketing awareness of Chinese enterprises in recent years. What will the future marketing of Chinese enterprises follow? The author thinks that the beginning work of marketing will be one of the focuses of enterprises next step. Chinese enterprises in determining the terminal at the same time, but also to break the beginning.! Why is it more and more difficult to decide the terminal? Chinese enterprises at each stage of the marketing focus of different understanding is a progress. Most of the enterprises in the initial stage that the enterprise marketing is the delivery payment, some enterprises began to awareness of the importance of channel construction, and through the channel construction and has achieved great success, such as Lenovo Group; in most of the enterprises in that channel construction will be lucrative, far sighted enterprises has begun to realize that only control terminal enterprises will have the initiative in the market, otherwise, can only be led by the nose. But in recent years, manufacturers seem to feel more and more difficult to control terminal, the terminal has become a lot of enterprises can not be achieved thing. As the control end of value chain retailers, not only the attitude of arrogance, overbearing, and odd fees for manufacturers, manufactu