企业如何冲出竞争重围（How can the enterprise break through the tight encirclement of competition）.doc

企业如何冲出竞争重围（How can the enterprise break through the tight encirclement of competition） As the market environment is deteriorating, old and new competitors go into battle, out in force, so that enterprises have been caught in heavy encirclement in the competition. How to get out of the shackles of commercialization? How to rush out of the fight hand to hand with bloody competition? Breakthrough innovation, the inertia of thinking to establish persistent customer relationship, explore the high profit zone in innovation, training to the enterprise, I often say such a story: there are two people walking in the forest, suddenly ran out in front of a ferocious tiger, one quickly turned around and ran, while the other one quickly squat body to fasten his shoelaces before flying people looking back to see their partner in the shoelaces, puzzled and shouted: is there still time tied? Run! And the man who tied the shoelace said with a slight smile, fasten your shoelaces, I can run faster than you.! This story not only shows in the market ecosystem bad, want to get right to survive, must be larger than your partner (competitors) run faster; and gave us another revelation: you want to get more living space, we must break the inertia of thinking, change the mental model, bold innovation. Breakthrough industry practice: out of competition, tight encirclement, the first law The dishwasher used to be noisy, deafening, and even exaggerated enough to wake the dead. Even when people use dishwashers, they have to arrange their time, for example, when they go to the yard to pick up flowers and keep away from noise. This phenomenon seems to be an attribute of the product, or a custom that consumers can not accept. It is clear that this practice is not satisfactory to consumers. The American Whirlpool Corp has been sensitive to the potential consumer discontent and produced a quiet partner brand dishwasher that enabled consumer non expressive requirements. Whirlpool Corp is the industry t