企业战略管理理论的发展（The development of enterprise strategic management theory）.doc

企业战略管理理论的发展（The development of enterprise strategic management theory） Abstract: from the perspective of improving the development history and evolution process of enterprise strategic management theory, the emergence and development of the theory of enterprise strategic management is divided into early strategic thinking, traditional strategy theory, competitive strategy theory and the dynamic competition strategy theory in four stages, and analyses the basic theory and characteristic of each stage and pointed out that this process is dynamic, is repeated and updated, enterprise managers should serve as the basis for dynamic analysis of enterprise strategic management. The brand of enterprise strategy, the famous American strategist Ansoff believes that the strategic structure should be a formal plan control, conscious process; the whole process of business executives in charge of planning, and the specific formulation and implementation plan of senior management personnel must be responsible to implement strategic plans formulated by the decomposition of goals, projects, budget. Since the strategic definition was put forward, the western strategic management literature has generally divided strategic management into two broad categories: enterprises overall strategy and management strategy. AP Ansoff in 1972 business policy magazine published a strategic management, formally proposed the strategic management (strategy management) concept, in 1979 he wrote a book strategic management theory. Ansoff believes that enterprise strategic management refers to a series of business operations that combine the day-to-day business decisions of the enterprise with the long-term planning decisions. Enterprise strategic management plays an important role in enterprise development. Studying the development history of enterprise strategic management theory is helpful for people to consciously strengthen enterprise strategic management, and constantly improve the competitiveness o