企业营销八大病症（Eight diseases of enterprise marketing）.doc

企业营销八大病症（Eight diseases of enterprise marketing） The theory and method of marketing bring vitality and vitality to many enterprises, and improve the adaptability and competitiveness of enterprises. We see in these changes at the same time, we should also see that there are a considerable number of enterprises, one-sided understanding and using the theory and method of marketing, these enterprises in the fierce market competition in the imperceptibly suffering from marketing disease, the main symptoms are the following eight aspects: first, the lack of strategy. The birth of the traditional state-owned enterprises under the planned economy, even including some well-known private enterprises, are no clear business objectives and long-term strategic planning, often in the pursuit of immediate profit, only pay attention to a popular commodity, do not pay attention to the maintenance and creation of enterprise business characteristics, major investments in production facilities and technology development do not want to, quick and impetuous obvious characteristics. The worlds top 500 enterprises have a common characteristic is to attach great importance to business strategy. Whether it is universal such a powerhouse, or like Microsoft such upstarts, they are from a long-term point of view to develop various management strategies for enterprises, especially willing to invest in research and technology, thus a steady step by step to enterprises bigger and stronger. Two, the concept lags behind. Shopping malls, such as battlefield, the success of competition is based on the failure of opponents. This is the traditional concept of pure competition. This kind of idea is reflected in our countrys market is particularly prominent and monotonous. We can see the competition in domestic market is basically the price war and the advertising campaign, the result can only be a lose lose. At present, with the arrival of the era of interdependence and economic globalization, the concept