中粮集团与雀巢集团对比（COFCO and Nestle group comparison）.doc

中粮集团与雀巢集团对比（COFCO and Nestle group comparison） COFCO and Nestle group comparison This paper consists of 987626460 contributions The comparison between COFCO and Nestle group Team member: Wu Yifei, Sun Xiaoting, Wang Yueqin, Zhou Yinhui, Xiao Fen, Yao Fei Brief introduction of COFCO Cofco Corporation (hereinafter referred to as COFCO and COFCO English, referred to as COFCO) was founded in 1952 in Beijing, is a set of trade, industry, finance, information integration, service and research of large enterprise groups, across many areas of agricultural, food, hotels, real estate etc.. Since 1994, it has been ranked as fortunes 500 global enterprise. COFCO changed its name to Cofco Corporation in April 10, 2007. Nestle group profile Nestle, a 138 year old company, originated in switzerland. It started with the production of baby food. Today, Nestle is the largest food manufacturer in the world, with more than 500 factories and nearly 250 thousand employees in more than 80 countries. Brand value analysis of COFCO and Nestle group COFCO is the abbreviation of China National Cereals, Oils Foodstuffs Imp. Exp. (Group) Co., ltd.. Fortune edible oil, Great Wall Red Wine, Kinde chocolate, Tunhe tomato products, k-fit meat and joy Shopping Mall, Yalong Bay resort, Gloria Hotel, Saussurea cashmere, tea tea, in the life insurance of rural financial services, portfolio of products and services of many brands, shaping the COFCO high quality, the high grade market reputation. Brand value analysis of COFCO and Nestle group Henry? Nestle (Henri Nestl) is German, Nestl in German means little birds nest. Until now, all of Nestles products are still using the name as the company logo. Nestle adhering to the creating shared value commitment, has been committed to the development of nutrition, water management and agricultural community is the long-term goal of Achieve Inc and achieve success, we must create value, not only for shareholders, but also to create value for society, we call fo