食品营销,让嘴巴说好的六个差异化（Food marketing, let the six different mouth speak of）.doc

食品营销,让嘴巴说好的六个差异化（Food marketing, let the six different mouth speak of） The food market is generally common market, also has the characteristics of the food market itself. The ancients said: hunger breeds discontentment. Peoples daily expenses is: firewood, rice, oil, salt, sauce, vinegar and tea, in addition to other wood belong to food, food marketing can be said to do is mouth. Let the consumer satisfaction mouth is the basis of this industry marketing, so that the food industry is one of the first mouth industry; second, the food industry is a serious homogenization of the industry, this kind of product is difficult to have the very big superiority over others; third, the food industry is a sensitive industry related to the health of the people. Especially, in recent years, frequent occurrence of food safety incidents of mass in the world, the British mad cow disease, List S disease, France strains of avian flu in Hongkong, Belgium dioxin incident, the black moon cake event, Fuyang milk powder incident, bright milk incident in Zhengzhou. A careful not out of the question, the government will come forward to, the media would condemn, people will abuse, the consequences are often small and medium-sized enterprises can not bear the pain. For such a sensitive, strong homogeneity, high degree of attention to the traditional marketing industry how? To ensure food safety and good taste is the foundation of food marketing, on the basis of how to win the favor of consumers, how to break through in the multitude of strong competitors, and establish their own differential advantage, combined with the current food industry market environment and consumption characteristics, the author summarizes the six directions of food marketing differentiation, namely food six marketing theory: Entertainment -- more fun to eat The food industry seems to be rational consumption, in fact or in perceptual consumption, supplemented by to rational consumption. This emphasis on emotional marke