雀巢收获新兴市场（Nestle gains in emerging markets）.doc

雀巢收获新兴市场（Nestle gains in emerging markets） Nestle for 2009 overall sales growth is not optimistic. However, Nestle said that in 2009, their sales in emerging markets are still able to maintain rapid growth. Some analysts believe that this is mainly due to Nestle investments in emerging markets have entered a period of return Paul Burke of Belgium has been working 29 years in the Nestle company, is currently one of the longest continuous service in Nestle employees. He used to work in Nestle Europe and North and South America branch, have good grass-roots work experience. On April 2008, Paul Burke formally served as chief executive officer Nestle global group. After he was promoted to Nestle global group chief executive, just 8 months time, thin Kay has two times to Chinese. The first is the end of March, when Nestle an ice cream factory in Guangzhou was completed, bulcke debuted at the former world CEO Nestle letmathe introduced. The second is at the end of October, occasion of the establishment of Beijing R D center Nestle. A staff member of the public Nestle Chinese company, each time to China bulcke, in addition to the necessary activities, will go to the factory and Nestle terminal inspection, Nestle senior has always attached great importance to China market. The inauguration ceremony in Beijing Nestle R D center, the statement also shows thin Kai Nestle degree of attention to emerging markets such as China. Mr bulcke said today in Chinese, Nestle has invested more than 20 factories, this large-scale investment momentum will continue. Nestle China in emerging markets, not only to invest, but also provide professional technology, provide a high level of training for employees, in order to get the best sales performance in these markets. Decentralized management According to reports, Nestle has more than 500 factories in 81 countries worldwide, with 225 thousand employees in the global production and sales of 10 thousand kinds of different products, including f