零售业简述（The retail industry）.doc

零售业简述（The retail industry） About Huarun Snow Beer (China) Co. Ltd. Founded in 1994, is a production and business professionals nationwide beer beer company. Headquartered in Beijing Chinese. The shareholder is the China Resources Enterprise Ltd and the worlds second largest beer group SABMiller. At present, Huarun Snow Beer in Chinese operates about 80 breweries, 21% share with Snow Beer brand and more than 30 regional brand share Chineses beer market. 2011 Huarun Snow Beer sales reached 1024 million liters, the companys total production and sales for six consecutive years the way ahead of other beer enterprises. 2011 snowflakes single brand sales reached 917 million liters, consolidating its position as the worlds leading beer brand. About Snow Beer In 1964, Chinese beer authority gathered product appraisal meeting, a new product Chinese beat all the old beer, won the first. This beer because of its rich foam as white as snow, lasting Yixiang tastes like flowers, was named Snow Beer. In 2002, Huarun Snow Beer (China) limited to Snow Beer create a national brand, Snow Beer has a fresh, light taste of cool, active, enterprising, challenge, innovation of the brand personality to become popular by national consumers, become the contemporary young peoples favorite beer brand. In September 2007, the State Administration for Industry and Trademark Office snowflake trademark for the A Well-Known Trademark in China. From 2005 to 2010, Snow Beer won six consecutive years, a single product sales of the first title China beer industry. In 2006 Snow Beer brand value reached 11 billion 185 million yuan, after just five years of development, the 2011 snow brand value increased by nearly about 35000000000, amounted to 46 billion 368 million yuan, in 2011 China the most valuable brand list twenty-ninth, Snow Beer China become the fastest growing and most valuable brands of beer. From 2008 to 2011, Snow Beer for four times as the National Political Consultative Conference with wine.