销售管理者 驾御营销（Sales manager of marketing control）.doc

销售管理者 驾御营销（Sales manager of marketing control） Sales Manager - marketing. On June 2007 15-16 Chinese training only for sales managers and marketing (Marketing) training Our sales director and sales managers because of the performance of pressure and often caught in the perspective of transaction, and many of them are narrow: The lack of watch sales overall from the marketing level, market and customer development means a single; Over reliance on sales personnel are not familiar with, also not good at using marketing mix tools and other drive growth; Only focus on sales skills and sales methods, while ignoring the coordination and cooperation with other marketing tools and resources; Not both sales and marketing driven drive, thus promoting the growth of the driving force is limited; The sales executive is seriously out of line and enterprise overall marketing strategy. [] the important value control marketing to Sales Manager Singapore marketing expert Eric Zhang lists the enterprise responsible for Sales Manager (Sales Manager, sales director, sales manager, regional sales manager, customer manager) and exhibited by neglect or not good at marketing -Marketing symptoms and problems. Many sales managers can not from the global marketing system to analyze sales problems, not to push to enhance the performance of the marketing means of multiple, not good to the idea and method of marketing into the sales process and execution, the performance driven sales growth competitiveness greatly reduced. Marketing -Marketing is definitely not only the general manager or director of marketing functions, is the sales managers to promote continued growth in sales and tools must be mastered, because Marketing: 1. Sales managers can give analysis to diagnose problems, especially the lack of strategy plan and the overall view. 2. To provide sales managers to achieve performance targets more creative strategies, methods and tools. 3. Make sales strategy and plan to better integrate var