销售类别（Sales categories）.doc

销售类别（Sales categories） The development of foreign trade enterprises Chinese international marketing channels by the AVON overseas business abstract In todays international competition in the market, has a very important effect on the performance of the enterprise and the market position to expand marketing channels. Many enterprises have to through marketing channels to expand the correct formulation and implementation strategy, for a long time and can not copy the competitive advantage in the market competition, to win in the competition. Therefore, how to create and maintain a low cost and high efficiency of the channel, how to carry out effective development and innovation of enterprise marketing channel, has become many enterprises eager to solve practical problems. This paper through the analysis of the United States Avon Co overseas business carried out the study on the strategy of Chinas foreign trade enterprises to expand marketing channels, seeking to meet the market requirements, and consistent with the strategy of enterprise reality marketing channel structure and scientific marketing channel development, to ensure that enterprises especially the marketing channels of Chinas foreign trade competitiveness of enterprises. Key word Marketing channels to expand the channel management strategy 1 Introduction 1.1 background and significance 1.1.1 background With the development of society and the deepening of market competition, Chinese foreign trade development over the past thirty years of reform and opening up and growing, has a considerable share in the international market. But at the same time, Chinas foreign trade enterprises are facing low barriers to entry, price competition among enterprises, development ability is not strong weaknesses. While many companies are trying to through marketing channels to expand the correct formulation and implementation strategy, for a long time and can not copy the competitive advantage in the market competition, to win