商业计划书结构（Business plan structure）.doc

商业计划书结构（Business plan structure） 1) project 2) products / services 3) market 4) competitors 5) team Milepost 6) 7) financial plan 8) ownership structure 9) the companys organizational structure 10) the companys investment 11) contracts and orders 12) revenue model 13) valuation 14) the use of funds [seven basic content] . 1) project (Executive Summary) A page of the project business plan in the most important and challenging your pen work content. Like TV ads, if it can arouse the interest of the audience in 15 seconds, the audience will press the remote to change the channel. Although the project is like your business plan mini version, but it is not every aspect of the business plan should include. Use a word to clearly describe your business model -- that is your product or service; Use a word to clarify why your innovation in a timely manner to solve user problems, to fill the market vacancy; In one sentence (including specific figures) to describe the huge market size and potential prospects; Use a word to sum up your competitive advantage; To describe you and your team is a dream with a word; In one sentence (including specific numbers and time) to outline how you will in the shortest possible time for investors to make a turn; With a word you want how many money, financial statements mainly used to do. 2) products / services Products and services is your business model, in other words, your company will be what to rely on to make money? Dont say what we want to become the biggest Chinese what dont say he is the best of the best of what I believe you will be ready to start, especially the idea of the content, say confidently, tell me more details, Im all ears. 3) market The market can be from three aspects: macro, micro, and specific you how to develop their own market. Macro: macro market data you can get is probably the free report such as downloaded from the iReaserch website, this kind of information on the VC are not overdo sth., most are crystal clear. I