定制产品策略,突破区域市场（Customized product strategy, to break the regional market）.doc

定制产品策略,突破区域市场（Customized product strategy, to break the regional market） Fine marketing era makes it difficult for enterprises to win all of the market for a product or a marketing way, therefore to the regional market as the theme of the sector of the market, marketing has become the mainstream. On the regional market tailored product strategy will break the regional market nance. Why should the implementation of regional product strategy? The product is the carrier and the basis of marketing activities, if the product strategy mistakes, then everything will be less effective or even become futile. Therefore, regional marketing will need regional product strategy to pave the way for the. Regional product strategy is the basic strategy of the regional market to its advantage: And meet the needs of the regional market characteristics, a better. China source is wide, the differences between regions, regional culture, climate and living habits are very obvious, the regional product strategy will be closer to the regional market than the national consumer product strategy. The impact of competitors, two. If not because of the disparity between the strength and competition in the country to compete in the regional market, so the weak link for competitors to formulate the corresponding product strategy can be effective against competitors, in the middle of the market as strong as iron ripped a hole. Three, improve regional marketing efficiency. Only focus on promising products in the regional market, give up those laborious and bite the bones, marketing resistance, marketing efficiency improved. Four, regional marketing cost savings. Whether it is selling products or unsalable products are marketing costs, and often pay for unsalable products marketing costs more than selling products, through effective product portfolio in the regional market, get rid of spending more money for less products can save the cost of marketing, improve the market profit rate. Regional product