怎样做好销售管理工作（How to do the management work of sales）.docVIP

怎样做好销售管理工作（How to do the management work of sales） A: no sales plan The basic principle of sales work, formulate sales plan and sales plan. Sales plan management includes not only how to make a feasible method for the sales target, the implementation of this goal also includes. The specific contents are: Based on the analysis of the current market situation and enterprise status, make clear the sales target, objectives, and other qualitative and quantitative goals; according to the budget and budget allocation plan; implement specific executive responsibilities and time. However, many enterprises exist some problems in the management of sales plan. If there is no clear target of annual, quarterly and monthly market development plan; sales goal is not established based on an accurate grasp of market opportunities, effective organization of enterprise resources, but the head shot out of the sales plan; not in accordance with the area, customers, products, service staff decomposition, so that the plan can not be specific the implementation of the companys sales plan; branch and company headquarters bargaining results; the management of the company is issued to the clerk target number, but not guidance clerk to develop implementation plans; many enterprises sales plan the work plan, never specifically quantify each salesman head, salesman according to the decomposition to his head index and content sales program, even some specific, the clerk did not know how to develop their own marketing The sale plan. Because there is no clear market development plan, the enterprise sales has lost the goal, a variety of sales strategy, plan, measures are not complete, the budget uncertainty and implementation, sales activities without the concepts of space and time, no sales process monitoring and effect inspection measures. So, in the fierce competition in the market, the enterprise sales work like a head into the fire array of bison, Dongchongxizhuang finally hit head broken and bl