旅游景区的微博营销管理（Marketing management of micro-blog in tourist attractions）.docVIP

旅游景区的微博营销管理（Marketing management of micro-blog in tourist attractions） Micro-blog (micro-blog project: Me , both in the concern and attention, the rapid flow of information, micro-blog has become a platform for mutual exchange: someone asked, his fans will reply or broadcast. As the number of fans gathered, the users social circle in expanding overall micro-blog is a deeper form of SNS. The development of micro-blog marketing stage is more rapid, the traditional marketing model to a great impact, the main reason is the rapid surge in the number in the micro-blog play, according to iResearch the latest international research data show that China micro-blog users has exceeded two hundred million in February 2011. Micro-blog is an instant information publishing platform, is a self media platform. Micro-blog has a strong media value (source DCCI in Figure 2), consistent with the public taste or valuable information easily a viral spread on the micro-blog platform. In recent years, tourism has begun marketing by micro-blog, such as Shaolin Temple, National Museum, the National Theatre, Old Summer Palace and other scenic spots have micro-blog open, compete for network marketing positions. But it is not a micro-blog will benefit us regardless of what kind of marketing, we have to recognize the fact that that is what this platform is, what we do, how to do, only know these, we can in the process of marketing, will not go to the extreme side. Micro-blog is the first sound information area. Micro-blog as the network communication platform, but also contains a lot of opportunity of service in tourism industry. Micro-blog share through tourism information services whenever and wherever possible and tourism experience, can increase the viscosity of users . Whether tourists worthy of him to play with the reference information sources in the area of its recommendation on the evaluation of tourist destination. Therefore, tourism scenic spot in the micro-blog marketing more needs to