浅析推广活动策划执行八大技巧（Analysis of the promotion activities planning and execution skills eight）.docVIP

浅析推广活动策划执行八大技巧（Analysis of the promotion activities planning and execution skills eight） For an enterprise promotion is in the aerial bombardment, and small promotion is more like the ground occupation, the success of a brand both. A clear purpose Do things to have a purpose, do activities more so. Objective to determine the direction of action, all resources should focus on the direction of operation, the direction of service. For terminal promotion activities, the purpose is very clear, the activity is to promote sales, enhance brand awareness and reputation in the local. But in the promotion personnel in the process of communication with the dealer must stand on the dealers position, enabling a rational to persuade dealer support activities, avoid the dealers escape some of its obligations and responsibilities. At the same time, the clear activity can also lock the corresponding psychological positioning dealers on the activities of the effect. For example, in the off-season or in the activity is not fully prepared under the condition that the promotion personnel in the communication process to clear brand promotion, if the activity is not very successful nor make dealers too disappointed, to avoid future work lay hidden! Through the activities can bring what dealers? 1, enhance dealer influence on local consumers, develop potential customers; 2, the management for the dealer stores to attract popularity; 3, for the dealer training staff, improve the actual level and the basic quality of the employees; 4, improve sales (which is fundamental); 5, through the activities to dealers Yahuo reasonably (this is key) For the regular activities of the organization of the dealer stores, it is necessary to promote the elaboration activities; for the lack of a correct understanding of activities or to do other activities in disappointment, manufacturers failed store dealers, extension staff should clarify these views. In short, the communication activities in the early and t