社会零售化（Social retail）.docVIP

社会零售化（Social retail） A spread to almost all sectors of the WAL-MART is quietly set off. Do China WAL-MART, WAL-MART made the industry, become another unspoken goal. The logic behind it is extremely simple: the channel value is accelerated by amplification. Today the list position is WAL-MART and the United States are. When price competition, Changhong TCL in the increasingly meager profits of the product market, has a huge network of retailers in the terminal may easily between the left and right are some products in the market share or profit rate. Experience in home appliance industry situation has already become a kind of inevitable fate -- the channel is under great pressure to be flat, and the industrial end users already have the reins, from any actual customer demand for products will be abandoned by the market, retail commodity distribution as the last stand, more and more strong to grasp the business community life. A war for the end user resource has become the most companies have to face the. When a company said to take the customer as the center, it shows that it has a retail impulse in the industrial environment is more and more mature Telecom, financial, IT industry and so on, so the descending line is more and more clear. The commercial society really dominate the field, who has a large terminal network and client resources business In the context of social retail business This print journalist Xin Yunyong. WAL-MART is the latest Chinese 5 year plan released. 5 years, 300 new stores and 150 thousand employees, has become a symbol of the outside world is rendered into expansion plan to quantify, if no accident, it will mean that WAL-MART will China huge commercial network in the initial shape. Although in the past two years, WAL-MART in the Chinese retail market performance and its global leader position does not match the retail industry has always been criticized, but this does not hinder Chinese local retail business owners use it as a key research